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Mastering Data Mining: The Art and Science of Customer Relationship Management Gordon S. Linoff, Michael J. A. Berry
Publisher: Wiley

Data Mining Mastering Data Mining, Berry, Michael J., Linoff, Gordon, S. From a science standpoint, one cannot hope to do true data mining on web analytics data, due to all the reasons you outline in your post. From an art standpoint, an almost infinite amount of information can be used in an appropriate manner. Data Mining: A Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management, Rud, Olivia Parr. Mastering Data Mining: The Art and Science of Customer Relationship Management. Data Scientist - Electronic Arts. Business Data, Models, and Decisions: The Fundamnetals of Management Science, Bertsimas, Dimitris & Freud, Robert M. Your Price: $50.99- Mastering Data Mining: The Art and Science of Customer Relationship Management. Business Intelligence: Data Mining and Optimization for Decision Making, Vercellis, Carlos. €�Berry and Linoff lead the reader down an enlightened path of best practices.” -Dr. As someone who has grown up in the world of traditional decision support systems (massively large data warehouses, business intelligence systems and tools, ERP & CRM systems) I have had the opportunity to be on both .. The second phase of investments is in relationship marketing – loyalty management, target marketing, marketing automation, using a data warehouse and data mining tools for segmentation, profiling, profitability analysis and targeting, and sales campaign management tools. The third phase of investments is in implementing a ..